We articulated a straightforward and trust-centered narrative, repositioning SalingJaga with a clarity-based approach that refined its value perception and message-to-market alignment.

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Author

Dimas Mardjono

Principal Brand Strategist

Kitabisa: Strategic Brand Clarification

BiBet: Brand Foundation & Expression System

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PT Ruang Putih Kreasi

Jl. Tebet Barat Raya No. 21

Kec. Tebet, Jakarta Selatan 12810, Indonesia

Office: +62 21 835 4099

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Clarity that moves brands forward.